Legal

Privacy Policy

Last updated: July 10, 2026

Introduction

Astalada ("Astalada", "we", "our", or "us") provides software that helps home service businesses manage customer communications, scheduling, technician dispatching, and job tracking.

This Privacy Policy explains what information we collect, how we use it, and the choices available to you when using our Services.

Information We Collect

Account Information

  • Name
  • Email address
  • Company name
  • Phone number

Business Data

Businesses using Astalada may collect and store customer information including names, phone numbers, property addresses, service requests, appointment details, technician notes, and job history.

This information is stored solely to provide the features of the Astalada platform and remains the property of the business using our Services.

Usage Information

We may automatically collect technical information such as browser type, IP address, device information, operating system, pages visited, and usage logs to improve our Services and maintain security.

How We Use Information

  • Provide and improve Astalada.
  • Create and manage customer records.
  • Schedule and track jobs.
  • Send SMS notifications and appointment reminders.
  • Provide customer support.
  • Protect the security of our platform.
  • Comply with legal obligations.

Business Data Ownership

Businesses retain ownership of the customer information, property records, appointment history, technician notes, and other data they store within Astalada.

Astalada processes this information solely to provide the Services requested by our customers.

Astalada does not sell customer data or use information collected on behalf of one business to market to another business.

SMS Communications

Astalada uses Twilio to deliver SMS messages on behalf of businesses using the platform. These messages may include missed call follow-ups, appointment confirmations, appointment reminders, and job status updates.

Businesses are responsible for ensuring they have obtained any required consent before communicating with their customers.

Third-Party Services

We use trusted third-party providers to operate Astalada, including:

  • Supabase for authentication and database services.
  • Twilio for SMS delivery.
  • Vercel for hosting our website and application.
  • Payment providers, such as Paddle, for secure subscription payment processing when applicable.

Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect the information stored within Astalada from unauthorized access, disclosure, or misuse.

Data Retention

We retain information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to request access, correction, or deletion of your information where applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, the "Last Updated" date at the top of this page will be revised accordingly.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

[email protected]